When Apple’s new iOS 7 operating system was released on September 18, 2013 its adoption was unprecedented. Apple claimed it was “the fastest upgrade in software history” with 200 million devices running iOS 7 only 3 days after launch. The […]
Starting on Tuesday 7/30, our clients have experienced double digit growth in organic traffic. This sudden shift has happened in sites across different industries and verticals. Diving into the reasons for the organic lift, we noticed that the Dark Google […]
The Summary Google’s January 23 image search update brought high resolution pictures directly within search results, leaving users with little incentive to clickthrough to the sites hosting and licensing the pictures. We analyzed the image search traffic of 87 […]
Blog
January 24, 2013
You’re Losing Android 4 Search Traffic. Here’s How to Get it Back.
In a prior post, we wrote about how Apple’s release of iOS 6 in September led to a decrease in reported search traffic. Within the Safari search bar, the search referrer string is no longer being passed, so a […]
Blog
December 18, 2012
Hey Siri: Why Am I Losing 9% of My SEO Traffic from iOS?
When iOS 6 was released in September, there was an unexpected yet all-too-familiar impact on those of us who rely on search data for a living: iPad and iPhone search traffic was suddenly obscured. Google was caught off-guard by this […]
Blog , White Papers
April 6, 2012
Topic Pages: A Cautionary Tale
Back around 2007 or so, topics pages were a slam dunk. They were a tried-and-true strategy for capturing category-level search traffic for our publishing clients. A properly executed topic page strategy was primed to capture traffic for high volume terms […]
Case Study , Our Work
February 6, 2012
Case Study: Utilizing Define as Embedded Strategists, Time Inc. Experiences Long-Term Traffic Gains
As Time Inc.’s embedded strategists, Define Media Group has helped shape Time’s audience development strategy since 2007. By focusing on best practices that strike a balance between search and social optimization and UI/UX considerations, Define has helped blue chip properties […]
Case Study , Our Work
January 24, 2012
Case Study: How SEO Training Builds a Foundation for Success
Objective: Hearst Digital Media Group needed to educate its technical and editorial teams on SEO and social media best practices in order to maximize the visibility of its content. Training was required for a wide range of employees across 25+ […]
