Ever wonder what’s in that direct traffic bucket in your metrics reports? Marshall breaks down dark search, dark mobile and social traffic in order to get the credit for the work you’ve done.

Marshall also discusses the nuances of HTTPS migration, the META Referrer Tag, browser signals, the most popular months and days for search traffic, mobile OS updates, Facebook data obscured, the power of What’s Up, tools, and what happened to YouTube.

Official Presentation Description:

With data from 112 publishers with 164+ billion page views, Marshall will dive into the challenges of tracking social and search campaigns. He’ll focus on history’s lessons and what’s happening with direct and mobile traffic in an app-heavy world.

Marshall Simmonds is the Founder of Define Media Group, the enterprise audience development company specializing in strategic search and social marketing. Define works with many of the most influential brands and networks in the world.