Publishers of the World, Unite!
A proposal for publishers responding to AI crawlers, content licensing and the economics of the open web.
BREAKING! News Thrives in the Age of AI
A closer look at breaking news, search visibility and publisher traffic in the age of AI Overviews.
From the archive
Earlier research and presentations, preserved in their original context. For our latest work on AI search and content licensing, start with the 2026 insights above.
MozCon Presentation - Dark Search, Mobile and Social - Run Rabbit Run!
A MozCon presentation exploring dark search, mobile traffic and social attribution.
MozCon Presentation – Keep the Focus on the Doughnuts
Marshall Simmonds’ MozCon presentation on keeping audience strategy in focus.
Download Search Console URL Parameters Painlessly with This Handy Bookmarklet
An archived workflow for extracting URL parameter settings from Google Search Console.
Mobilegeddon or: How I Learned to Stop Worrying and Love Our New Mobile World
A look back at the mobile search update and the wider shift in how audiences use the web.
Adam Sherk Speaks on Bloomberg TV: “Why Google News Is Shutting Its Doors in Spain”
Adam Sherk joins Bloomberg to discuss Google News, Spain and a changing publishing landscape.
The Facebook and Google Duopoly
An analysis of two platforms and their influence on publisher audiences.
The 2014 Mid-Year Digital Traffic Report
A historical snapshot of search, social and direct traffic across Define’s publisher network.
"No, SEO is Never Dead…It’s Just Trying to Be" - SMX Advanced Presentation
Marshall Simmonds’ SMX Advanced presentation on the changing work of search optimization.
Hey BuzzFeed, Search Traffic is Doing Just Fine
A closer examination of the relationship between search, social and publisher traffic.
Three Really Big Traffic Problems You May Not Know You Have - Video Presentation
Marshall Simmonds on the traffic measurement problems hiding in plain sight.
iOS 7 Released: Dark Google Changes for the SEO & Analytics Communities
How the release of iOS 7 changed the picture for search traffic measurement.
Google Coming Out of the Dark? Android 4 and iOS 6 Passing Search Referral Data
Following the changing trail of search referral data on mobile devices.
How Google’s Image Search Update Killed Image SEO
What a change to Google Images meant for the publishers behind the pictures.
You’re Losing Android 4 Search Traffic. Here’s How to Get it Back.
A practical investigation into search attribution on Android 4 and iOS.
Hey Siri: Why Am I Losing 9% of My SEO Traffic from iOS?
An investigation into missing search referrals following the release of iOS 6.
Case Study: Utilizing Define as Embedded Strategists, Time Inc. Experiences Long-Term Traffic Gains
An embedded approach to enterprise SEO, built around the teams and publications at Time Inc.
Case Study: How SEO Training Builds a Foundation for Success
How SEO education helped Hearst build a foundation for sustainable search growth.