Founded by Marshall Simmonds in 2005, Define brings together Adam Sherk, Shahzad Abbas and Dave Sottimano to help publishers and brands grow. Our experience spans enterprise SEO, audience development, AI search and technical research. We work directly with editorial, product and leadership teams on challenges including AI Overviews, agentic AI and content licensing.
The people behind Define
Our Executive Team
Marshall Simmonds, Adam Sherk, Shahzad Abbas and Dave Sottimano bring publishing experience, AI search strategy and hands-on research to your team.
